About Hongi
Our Vision and Mission
Hongi is a platform dedicated to celebrating multiculturalism and international engagement. Our mission is to share inspiring stories of cross-cultural exchanges, fostering connections between migrants and locals, as well as strengthening New Zealand’s global ties through sister city collaborations, iwi partnerships, and community exchanges.
We believe that strong people-to-people connections lead to greater understanding, trust, and cooperation. Our core values include:
- Bridging Cultures: Encouraging cultural exchange and international connectivity.
- Building Understanding: Sharing meaningful stories that help people appreciate different perspectives.
- Growing Trust: Fostering relationships that strengthen global and local communities.
- Encouraging Engagement: Inspiring individuals and communities to participate in international programs and exchanges.
Our History
Hongi is owned and operated by Eastern Bridge Digital, a partner company of Eastern Bridge Limited Consulting. Eastern Bridge Limited was established in 2014 to assist local councils in managing their city-to-city relationships. By 2017, the company expanded its focus to help councils engage more effectively with migrant communities. This included launching an annual migrant survey, which by 2024 had grown to nearly 40,000 respondents annually, providing invaluable insights into the migrant experience.
A significant outcome of this work was the creation of the original version of Hongi—an essential news and information resource designed to support migrant communities. Unfortunately, due to changing funding priorities following the COVID-19 pandemic, local councils shifted away from supporting organizations that foster migrant inclusiveness and international engagement. As a result, the original Hongi news and information portal was shut down in early 2025.
Despite these challenges, Eastern Bridge Limited has continued its commitment to supporting migrants through Eastern Bridge Education’s programs. These initiatives currently operate in Napier, Hastings, Rotorua, Kawerau, Ōpōtiki, and Whakatāne, with plans for expansion over the 2025-2026 period.
The New Hongi
With the relaunch of the Hongi website, we are shifting our focus from migrant-specific resources to a broader celebration of our community’s multiculturalism and international connectivity. The platform now promotes stories of positive cross-cultural exchanges, goodwill, and mutual understanding between the people of New Zealand, those who have come from overseas, and our international friends.
Hongi aims to highlight meaningful cultural, sporting, musical, educational and economic exchanges that strengthen our communities. We also provide guides and recommendations on how individuals and groups can become more engaged internationally, whether through sister city programs, community partnerships, or other cross-cultural initiatives.
While we acknowledge the loss of the original Hongi platform, we are excited about this new chapter—one that continues to connect people, cultures, and communities across borders. We invite you to join us in celebrating diversity and fostering international friendships that make our world a more connected and understanding place.