Tourism New Zealand (TNZ) has launched its first global campaign in two years, which aims to appeal to curious travellers.
The “If you seek” campaign includes short films of destinations and activities from well-known locations across the country to those less recognisable.
Tourism New Zealand chief executive René de Monchy said that there was an intense international competition to attract tourists.
“Because of our size and location New Zealand will have to work hard to encourage visitation post-Covid with international visitor numbers taking years to build up and Kiwis now having the option of travelling overseas,” he said.
“The work includes sneak-peeks of some well-known destinations as well as places and experiences that aren’t as recognisable in our key markets.
“We wanted to tap into the curiosity of our target high-quality traveller, who we know are adventurous and keen to dig beneath the surface of the places they visit whether on the beaten path or not.”
The aim was to reach high-quality visitors who TNZ believed would explore more deeply, spend more and engage with our culture and environment respectfully, he said.
The campaign is being launched in New Zealand, Australia, USA, China, UK, Singapore, Japan, Germany, India, Korea and Canada.
