The Advertising Standards Authority (ASA) has today released a new reporting process for influencer ad identification breaches. Advertising content must be clearly identified, regardless of where it might be seen. This includes ad content posted by influencers.
The law came into effect in September 2020, followed by an education period. The law came into full force in December 2020. Since December the Advertising Standard authority has received hundred of complains concerning Influencers.
AdHelp Information – is a government website which provides information on the advertising standards and rules that Influencers must follow.
