Alpha Group, a health supplement business in China, has opened its first supermarket, Kiwiso Store. Kiwiso will introduce premium New Zealand products to the Chinese market.
Kiwiso offers 30 New Zealand wellness products, including natural foods, personal care, skincare, intimate care, and mum and baby products. The intention is to grow its offerings over the next six monhs.
The store is located in Xiamen, Fujian Province. Xiamen, which has a population of 4.3 million people and an average annual household disposable income of $17,00 is the sister city of Wellington.
Michael Zhang, the Acting New Zealand Consul-General in Guangzhou, says the opening of the new Kiwiso store highlights the benefits of New Zealand’s strong relationship with China.
“New Zealand’s relationship with China is one of our most significant and trade has been a particularly successful story within that relationship. It is great to see new channels opening up to allow New Zealand products to make it into the hands of Chinese consumers.”
