The government is taking a new approach to teenage heartbreaks with the launch of the Love Better campaign. The government is allocating $4 million over three years to provide support for teenagers dealing with breakups and to minimize harm in their relationships.
The campaign uses the tagline “own the feels” and offers a dedicated helpline for young people going through a breakup, run by the Youthline organization. The campaign’s goal is to help young people deal with their formative experiences positively, in hopes of improving how they approach future relationships.
This initiative is part of the government’s broader national strategy to eliminate family and sexual violence. New Zealand’s shameful statistics of family and sexual violence require innovative approaches to break the cycle, said Associate Minister for Social Development and Employment Priyanca Radhakrishnan.
