Eastern Bay Economic Information
The Eastern Bay of Plenty is a sub-region of the Bay of Plenty. The area is made up of Whakatane, Opotiki and Kawerau Districts and has a population of 50,000 people.
25-64 years of age
The Eastern Bay of Plenty is consists of Whakatane, Opotiki and Kawerau Districts. The region has a strong focus on primary production, including timber, horticulture and dairy production. There is also a strong tourism sector and a rapidly expanding aquaculture industry.
Primary Production Sector
The Eastern Bay of Plenty covers about 744,993ha, about one-third of which is planted commercial pine-forests. Forestry related activity is vital to the Eastern Bay of Plenty’s economy.
Agriculture (mostly dairy and beef farming) and horticulture are major export activities, providing significant employment throughout the region. The region’s fertile soils support various horticultural activities, including kiwifruit orchards, market gardens and apple and avocado orchards. The area also supports boutique industries, including truffles, ginseng and chillis.
Dairy processing, log sawmilling and pulp/paper/paperboard manufacturing offer abundant opportunities in the Eastern Bay of Plenty for innovative businesses and manual and highly skilled workers. The range of employment this industry group provides is vast, from forestry workers, machine operators, mechanical engineers to human resource specialists, bio-technicians and health and safety officers.
Among the major businesses in this area are Fonterra (dairy processing), Norske Skog(wood processing), SCA Hygiene Australasia (manufacture base paper for toilet tissues, kitchen towels, napkins and for commercial products), Carter Holt Harvey (manufacture carton boards and speciality pulp products), EastPack and OPAC (kiwifruit post-harvest).
Logistics and infrastructure
The Eastern Bay of Plenty has high-quality infrastructure which can support small or large businesses. Kawerau, a planned town, was established specifically for heavy industry.