Migrant Perceptions Survey
The Hawke’s Bay Region ranks 62/100 in the annual Migrant Perceptions Survey. The National average is 65/100, placing the RegionRegion in the lower half of the country. It is important to note that Hawke’s Bay increased its score by 4, the most significant jump of any region over the year. Another factor to consider was the significant difference in attitudes between Hastings, Central Hawke’s Bay and Wairoa District, with their urban counterpart Napier, which saw a lower ranking.
Hawke’s Bay migrant communities are comparatively small compared to the national average. However, there are sizable American, British, Chinese, Indian and Thai communities. There are also around 400 Koreans and 300 Japanese who consider Hawke’s Bay home.
As a general rule, migrants are more likely to establish a business and Hawke’s Bay is no exception. Koreans have the highest percentage of business owners in the RegionRegion, with over 50 companies.
Before Covid19, Hawke’s Bay was also a popular destination for migrant workers, mainly Working Holiday Visa holders working in the horticulture and hospitality sectors.
The top reasons why Migrants want to live in the Hawke’s Bay region include:
- Climate and environment
- Affordable (high-end) housing
- Employment opportunities
- Immigration incentives
The RegionRegion is especially popular with migrants aged 30-50 and 65+, with families praising the schools and family-friendly facilities. Retirees praised the restaurants, wineries and environment.
For more information about the Migrant Perceptions Survey please contact Eastern Bridge Limited