Migrant Perceptions Survey

The Hawke’s Bay Region ranks 62/100 in the annual Migrant Perceptions Survey. The National average is 65/100, placing the RegionRegion in the lower half of the country. It is important to note that Hawke’s Bay increased its score by 4, the most significant jump of any region over the year. Another factor to consider was the significant difference in attitudes between Hastings, Central Hawke’s Bay and Wairoa District, with their urban counterpart Napier, which saw a lower ranking.

Hawke’s Bay migrant communities are comparatively small compared to the national average. However, there are sizable American, British, Chinese, Indian and Thai communities. There are also around 400 Koreans and 300 Japanese who consider Hawke’s Bay home.

As a general rule, migrants are more likely to establish a business and Hawke’s Bay is no exception. Koreans have the highest percentage of business owners in the RegionRegion, with over 50 companies.

Before Covid19, Hawke’s Bay was also a popular destination for migrant workers, mainly Working Holiday Visa holders working in the horticulture and hospitality sectors.

The top reasons why Migrants want to live in the Hawke’s Bay region include:

  • Climate and environment
  • Affordable (high-end) housing
  • Employment opportunities
  • Immigration incentives

The RegionRegion is especially popular with migrants aged 30-50 and 65+, with families praising the schools and family-friendly facilities. Retirees praised the restaurants, wineries and environment.

For more information about the Migrant Perceptions Survey please contact Eastern Bridge Limited

About the Migrant Perceptions Surveys

The Migrant Perceptions Surveys is a nationwide survey of migrant communities. The Survey is run annually by Eastern Bridge and collects data in Chinese, Japanese, Korean, Vietnamese and Russian from 20 sample regions.

The goal is to raise awareness of migrant communities and increase Local Government understanding of how they treat migrants, international students and international visitors. Participating councils receive recommendations on how they can make their communities more welcoming.

The Survey looks at a range of topics, including education, healthcare, housing, safety, employment, welcoming, travel, transport, services, entertainment.

Survey Results 2020

RegionsOverall Score2017-2020educationhealthcarehousingsafetyemploymentwelcomingtravelgetting aroundServicesentertainment

Northland 65 NA 6 6 7 7 6 8 7 6 6 6
Auckland City 75 -3 9 8 5 5 8 6 9 8 8 9
Auckland 70 1 8 6 6 7 7 7 8 7 7 7
Waikato 69 4 8 7 6 6 7 6 8 6 7 8
Central platau 62 2 6 6 7 7 6 6 7 5 6 6
Bay of Plenty 69 NA 8 7 5 6 7 7 8 6 7 8
Eastern Bay of Plenty 69 NA 6 7 8 6 8 9 7 4 7 7
Gisborne 64 -1 6 6 8 6 7 8 6 5 6 6
Hawke’s Bay 62 4 8 7 7 6 7 6 5 5 5 6
Manawatu-Whanganui 63 1 8 6 7 5 6 8 6 5 6 6
Taranaki 66 1 7 7 7 6 7 8 6 5 6 7
Wellington 69 -1 8 7 5 6 7 7 8 6 7 8
Wellington city 76 NA 9 8 5 7 7 8 8 8 8 8
Nelson-Tasman 66 NA 8 7 5 7 6 7 7 6 7 6
Malbrough 59 -3 7 7 7 6 6 4 6 6 5 5
West Coast 55 -2 6 6 7 7 5 5 5 4 5 5
Cantabury 66 3 8 7 7 6 6 5 7 7 5 8
Otago 61 NA 8 7 7 5 7 5 6 5 5 6
Southland 57 -3 6 6 7 6 5 5 7 5 5 5