About the Migrant Perceptions Survey

The Migrant Survey is a nationwide survey run by Eastern Bridge Limited since 2016.

The goal of the survey is to gain an understanding of how migrants, visitors and international students cope within New Zealand communities.

The survey looks at 20 sample areas; these are the 16 regions of New Zealand as well as four sub-regions. Each sample area takes a random selection of 100 respondents. The survey is published in Chinese, Japanese, Korean, Vietnamese, Thai and Russian.

Results from the survey are made available to Eastern Bridge local government clients, along with recommendations on how they can make their communities more welcoming to migrants.

The survey includes questions relating to:
  • Healthcare - the availability of healthcare services as well the quality of said service.
  • Education - availability of education services as well as the quality of said services. 
  • Safety - the perception of public safety within the community. 
  • Employment - the ease of finding meaningful (and legal) employment.
  • Services - access to affordable and quality public services such as utilities and council facilities. 
  • Housing - access to affordable and quality housing (rent or purchase) 
  • Tourism - tourism offerings (activities and accommodation) that are good value for money and worthwhile. 
  • Lifestyle - Overall ease of living within the region as well as how welcoming newcomers are treated.

Since 2019 a supplementary section for business migrants to grade the ease of doing business has been added.

  • Property value - the value of commercial/industrial property for rent or purchase
  • Logistics - the quality and affordability of transport/logistics infrastructure and services.
  • Council - how easy it is to efficiently secure licences, permits and consents.
  • Labour - the availability of a reliable workforce 


About the Eastern Bay of Plenty Region

The Eastern Bay of Plenty Region has a population of just over 50,000. Approximately 7% of the region’s population are not native English or TeReo Maori speakers, of which 5% are from Asia. The region is also a popular destination for international travellers, working holiday visitors and a small but steadily growing number of international students. The local governments have actively promoted inclusiveness of migrant populations and promoting education and understanding of different cultures and languages. The three Eastern Bay of Plenty Councils have collaboratively developed a sister-province relationship with Jiangxi. The relationship is designed to promote understanding and friendship, as well as educational and economic cooperation between the region and China. A number of the region’s schools provide exchange opportunities and welcome overseas students. Several Marae have teamed up with local schools to develop cultural exchange programmes for younger international visitors. The business sector is also welcoming of incoming migrants. The kiwi-fruit sector employs many seasonal workers from Malaysia, the Pacific Islands, South Korea and China. There are also some skilled-migrants working across the region. New migrant businesses in the region have a favourable view of the councils and community. When comparing their experiences in securing council consents and licences they have found the Eastern Bay of Plenty councils to be efficient and their staff transparent. When a language barrier has appeared the councils have accommodated the business person by providing a translator.

The Eastern Bay of Plenty results

The overall ranking of the Eastern Bay migrant survey is 7.5/10, placing the region in the top 20% of the country for being a welcoming region. The region excelled in the areas of livability, housing affordability and ease of setting up a business. Scores for accessing healthcare, education, and public safety was in line with the national average. The biggest concerns held by respondents was access to public transport.

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