A New Zealand company is launching its smoothie products in South Korea.
Seriously Healthy is launching its Serious Smoothie products, which are single-serve pouches of frozen fruit pieces, into South Korea after success in Australia and Fiji.
Founder Samuel Rosser said the products make it easier to prepare a healthy smoothie.
“We keep it as natural as possible, so we freeze freshly cut fruit. The customer then just adds the sachet frozen to the blender with liquid and blends for a healthy smoothie,” he said.
The company will send 100,000 sachets to South Korea for the launch. Rosser said he expected the product would fit with the Korean market, where consumers focused on convenience as well as health.
Seriously Healthy has partnered with Binggrae, a South Korean food and beverage company that manufactures ice cream, milk products, and snacks.
“Binggrae are at the forefront of innovation in the South Korean food industry, so it has been great to partner with them,” Rosser said.
Rosser said the launch in South Korea is the company’s top priority at the moment and might lead the expansion into other international markets.
“We’re really excited to create the brand in Korea and use this a successful test case before targeting other Asian markets. If the product works in South Korea we see Japan being the next obvious choice,” he said.
Image credit: Seriously Healthy
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