Migrant Perceptions Survey

The Eastern Bay of Plenty ranks 68/100 in the annual Migrant Perceptions Survey, placing it within the top quarter of welcoming regions.
The Eastern Bay of Plenty has a large migrant worker population, compared to many regions of comparable sizes. Many migrant workers are employed within the horticulture, as well as in health and age care sectors.
The largest migrant populations are from China and India, with notable Japanese, Korean, Thai communities. There are several migrant owned businesses contributing to local employment.
The top reasons why Migrants want to live in the Eastern Bay of Plenty include:

  • A Welcoming and open local population
  • Employment opportunities
  • Affordable Housing

The region is especially popular with migrants ages 18-30 and 65+, with retirees praising the golf courses, fishing and walking/cycling tracks.
For more information about the Migrant Perceptions Survey please contact Eastern Bridge Limited

About the Migrant Perceptions Surveys

The Migrant Perceptions Surveys is a nationwide survey of migrant communities. The Survey is run annually by Eastern Bridge and collects data in Chinese, Japanese, Korean, Vietnamese and Russian from 20 sample regions.

The goal is to raise awareness of migrant communities and increase Local Government understanding of how they treat migrants, international students and international visitors. Participating councils receive recommendations on how they can make their communities more welcoming.

The Survey looks at a range of topics, including education, healthcare, housing, safety, employment, welcoming, travel, transport, services, entertainment.

Survey Results 2020
Northland 65 N/A 6 6 7 7 6 8 7 6 6 6
Auckland City 75 -3 9 8 5 5 8 6 9 8 8 9
Auckland 70 1 8 6 6 7 7 7 8 7 7 7
Waikato 69 4 8 7 6 6 7 6 8 6 7 8
Central platau 62 2 6 6 7 7 6 6 7 5 6 6
Bay of Plenty 69 N/A 8 7 5 6 7 7 8 6 7 8
Eastern Bay of Plenty 69 N/A 6 7 8 6 8 9 7 4 7 7
Gisborne 64 -1 6 6 8 6 7 8 6 5 6 6
Hawke’s Bay 62 4 8 7 7 6 7 6 5 5 5 6
Manawatu-Whanganui 63 1 8 6 7 5 6 8 6 5 6 6
Taranaki 66 1 7 7 7 6 7 8 6 5 6 7
Wellington 69 -1 8 7 5 6 7 7 8 6 7 8
Wellington city 76 N/A 9 8 5 7 7 8 8 8 8 8
Nelson-Tasman 66 N/A 8 7 5 7 6 7 7 6 7 6
Malbrough 59 -3 7 7 7 6 6 4 6 6 5 5
West Coast 55 -2 6 6 7 7 5 5 5 4 5 5
Cantabury 66 3 8 7 7 6 6 5 7 7 5 8
Otago 61 N/A 8 7 7 5 7 5 6 5 5 6
Southland 57 -3 6 6 7 6 5 5 7 5 5 5