Big launch for latest New Zealand apple variety in China

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New Zealand’s newest apple variety ‘Dazzle’ has arrived in China, seeing large celebrations at wholesale markets. The new variety of apples are being sold in Guangzhou and Shanghai.

New Zealand Trade and Enterprise Trade Commissioner Pete Frost officially launched Dazzle apples to the China market, saying New Zealand’s apple industry is rated the best in the world. “New Zealand apple growers are agile and innovative. They use world-leading science and technology to deliver to ever-changing customer demands. The New Zealand horticulture industry is investing in new varieties, which are earning premium prices in the global marketplace.”

Bostock.nz also quoted Frost as saying: “New Zealand apples enjoy popularity among Chinese consumers because New Zealand fresh produce has a good image which connects with high-quality apples, grown in favourable natural conditions.”

China is New Zealand’s largest export market for apples.

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