Air New Zealand has been crowned the “most attractive” employer in the county for the seventh time, according to Randstad research.
With the national carrier now focused on its post-pandemic recovery, it achieved the accolade based on its reputation, job content and financial health.
The 2023 Randstad Employer Brand Research explored New Zealand workers’ perceptions of employer brands to provide an understanding of employee and jobseeker preferences.
Randstad is a global leader in the recruitment and HR services industry.
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Air New Zealand was last voted the most attractive employer in 2019 for the third consecutive year and also held the title from 2011 to 2013.
Because it won the title three years in a row it was ineligible to win the award for the following three years.
Due to the impact of Covid-19 on air travel it was forced to cut costs across its business, which included reducing its pre-pandemic workforce of 12,500 by 30%, or about 4000 staff in 2020.
The public sector also performed strongly, with New Zealand Customs Service coming in second and the Ministry of Business, Innovation and Employment (MBIE) rounding out the top three spots for most attractive employer in New Zealand.
Customs was recognised for being financially healthy, providing job security and career progression, while MBIE was recognised for job security, being financially healthy and offering career progression.
The research also revealed jobseekers were prioritising work-life balance, an attractive salary and benefits and good training.
Credit: stuff.co.nz
