Goods sold in New Zealand, whether imported or manufactured locally, must comply with relevant labelling requirements. For example:
(a) All products must comply with the general requirements of the Fair Trading Act that labelling cannot mislead or deceive, or be likely to mislead or deceive;
(b) Food must comply with the requirements of the Food Act 2014 and the Animal Products Act 1999, the Australia New Zealand Food Standards Code, and the Weights and Measures Act 1987;
(c) Drugs must comply with the requirements of the Medicines Act 1981, Misuse of Drugs Act 1975 and associated regulations; and (d) Supplements must comply with the requirements of the New Zealand Food (Supplemented Food) Standard 2016 and the Dietary Supplements Regulations 1985 (as relevant).